Do you want to reply to comments on Facebook dark posts? Are you curious about these posts and where they can be found? (followers on facebook) We will share all you need about Facebook dark posts so you can manage them immediately! If you are a veteran Facebook administrator and manage an active page for your client or business, you will probably be able to respond to comments on organic posts.
How quick can you respond to comments about your unpublished posts (i.e. Facebook dark posts)? These posts don’t appear on your Facebook page, but they show up in users’ news feeds when they create Facebook ads.
What are Facebook Dark Posts?
Let’s first address a common misconception. Dark posts and dark social media are not the same things. They are both far less sinister than what you might think.
Dark posts are sponsored content on social media that is not published publicly on your Facebook Page. They are promoted posts that only the targeted audience can see. This makes them “dark” for everyone else. They look much like regular news feed content, except that they include a Sponsored tag at the top of each post.
How to create Facebook dark posts
Facebook dark posts are ads you publish in Facebook Ads Manager. These ads can be created by going to Ads Manager and opening an ad account for your company. To create an ad campaign, click on the green Create button.
You can choose from any of the six Facebook campaign objectives available: Awareness, Traffic or Engagement, Leads, App Promotion or Sales.
Configure your target audience at the ad level with specific targeting options, a custom data source, or a similar source.
- Choose one of two options at the ad level: Create Ad or Use Creative hub Mockup. You can’t sponsor an existing post. However, you can create a dark post with this option.
- Create a dark post
- To promote your dark post to your target audience, publish the campaign
- Tips to Create a Facebook Ad Campaign
How to find dark Facebook posts
Your page’s news feed won’t show active dark posts. Ads Manager is the best place to locate dark posts on your page. All active ads can be viewed in the Ads tab.
You can find dark posts from other organizations by visiting their Facebook page. Scroll down until the Page Transparency section is visible and click on the See More link.
Scroll down to the bottom of this Page Transparency popup. You’ll find a notification in the Ads From This Page section that indicates whether the page is currently hosting ads.
To view all the ads on the page, click the Go to Ad Library link. You can then click on any example in the ad gallery to view the dark post’s appearance in the target audience’s news feed, including the messaging, creative and call-to-action.
Comment on Facebook Dark Posts: Why you shouldn’t ignore them
There are many ways to respond to organic Facebook comments. How you handle engagement will depend on your company’s social media goals, the size of your staff, and how many comments your page gets.
It would be best if you also had a plan for responding in the news feed to comments. Facebook dark posts function just like any other post on the news feed. This means that your target audience can respond to them or make comments. You can also view the comments left by others and make your own decisions.
It is almost impossible to ignore these comments.
You miss out on positive comments if you don’t respond to them.
- There are many opportunities to gather valuable testimonials from customers.
- Give positive feedback to colleagues and clients.
- Establish stronger relationships with prospects and customers
Facebook dark post
The page ignored all comments and missed an opportunity to provide customer support while allowing negative reactions to taking over the post. The organization could have negated all the hard work in creating the Facebook ads campaign by ignoring all comments.
What would you think if you saw an advertisement on your newsfeed? How would that make you feel?
It’s crazy to think about, but an ad that you spend money on can cause more brand damage than good if it isn’t responded to in a few minutes each day on Facebook dark posts.
What does it look like to effectively monitor Facebook comments?
Let’s look at some brands that are setting an example.
Here are some examples of how to successfully monitor Facebook dark posts comments
Over a dozen people have commented on the Magic, dark post. Many of these comments are from prospects who want more information than they can find by clicking on the advertisement.
The page has replied to each individual and shared a link to help them start. The page can quickly respond to each customer by using a saved reply.
How to respond to dark comments on Facebook
Below is a list of over 250 comments on the Apollo Neuroscience dark post.Some ask about the delivery times, while others want to know about the product’s features.
Others express excitement at receiving their order and provide social proof. The page answered most comments, which took advantage of many opportunities to offer customer service, repeat benefits, and build relationships.
How to manage Facebook Dark Post Comments
You are well aware of the dangers of not responding to comments on Facebook dark posts and the benefits of doing so efficiently.
1. Facebook Creator Studio and Business Manager
Facebook Business Manager and Creator Studio have inbox tools that automatically collect dark comment comments. We’ll compare them because they are so similar.
Navigate to your company’s Facebook page using Facebook Business Manager or Creator Studios. Select Facebook comments by clicking on the Inbox tab.
This feed shows all comments made to your sponsored and organic content. Facebook automatically aggregates comments per article. This means you can click on any item to see and respond to all engagement on one post.
The pros and cons of Facebook Creator Studio or Business Manager
Creator Studio and Business Manager are native tools that give you full access to all Facebook reactions. This means you can react to user comments with like, love and other reactions. You can also mark items in your inbox for follow-up or save replies to respond quickly.
Cons of using Facebook Creator Studio or Facebook Business Manager
Both tools show the Most Relevant comments feed for each post. This makes it easy to overlook new comments on dark posts. To view all comments, you will need to click All Comments. However, there may be glitches in Creator Studio and Business Manager that prevent you from seeing all the engagement.
Neither tool can sort comments chronologically nor offer reliable filtering options. It may display the most popular comments threads, but it is harder to find new engagement.
Business Manager and Creator Studio do not reliably mark reviewed comments as read. This means that you might continue to receive new engagements in your inbox, even if you have already replied.
2. Facebook Ads Manager
Ads Manager is used primarily to create, monitor, and report on Facebook campaigns. Ads Manager also allows you to access dark post comments.
Chose your company’s ad account and open Ads Manager. Select the campaign that you wish to monitor, then click View Charts.
Chose any ad you wish to view from the list at the top and click the three dots at the upper right. Select More Options from the dropdown menu and then Manage Facebook comments.
Ads Manager opens the post in a separate tab. Here you can review and respond to the comments.
You can choose the exact ad that you wish to moderate. This allows you to review each dark post and reply to any comments. Facebook gives you access to all the native reactions. This allows you to express emotion or get creative.
Ads Manager is slow and takes a lot of time to find comments. There’s no way to organize or collect the engagements.
Ads Manager does not connect to your page’s email inbox. You cannot use tools such as saved replies and follow-up flags to help you work more efficiently. Notifications for new comments won’t be sent to your page, so you can’t see when dark posts have received new engagement.
3. Hootsuite
Hootsuite does not offer strong support for Facebook Ads comments. However, if Hootsuite is your social media management tool, you may be able to use this tool to manage dark post comments.
Similar to Ads Manager, finding dark post comments in Hootsuite can be a bit confusing. You won’t automatically see dark post comments even if you have created a board on your Facebook page and set up a stream to encourage engagement.
You will need to create a new stream in your dashboard. Select your Facebook page and click the Add a stream button. Next, choose Unpublished from the available stream options.
You can now view all of your Facebook dark posts chronologically. Each news feed ad can be viewed and replied to by you.
You can also create an activity stream that aggregates all of your Facebook page activity. An activity stream can be useful if you receive a lot of comments. It will help you keep track and moderate the engagement.
It could also slow you down because the activity feed includes all information, from comments to page posts.
For tracking engagement on dark posts, you can create a separate feed. Scrolling down lets you quickly see the number of comments and reactions to each post.
Hootsuite does not offer dark post functionality. This means you won’t receive notifications when there is a new engagement.
You might not find the tool compatible with your workflow if your page receives a lot of comments. Hootsuite is limited in its filtering options, so it can be difficult to reduce activity to a manageable level.
For guestpost: https://fabsswing.com/
