Simply put, the most visible difference between a traditional CMS and a headless WordPress from an editorial standpoint is the ability to better edit metadata on the fly, tweak content based on device, have better control over working with structured data, and build digital experiences defined by the user rather than the theme or technology of a traditional CMS, among other things. Because a typical CMS is tightly linked with your domain and has complete control over how content is presented, utilizing a platform allows you to quickly add page titles, descriptions, and other meta tags. Because of its cross-platform flexibility, a Headless WordPress CMS like GraphCMS has no influence over how your content is shown.
Headless WordPress Development Services
To deal with metadata, structured content, breadcrumbs, custom taxonomies, caching, security, and content optimization, to name a few factors, users rely heavily on multiple combinations of plugins. Traditional CMS begin to reveal their limitations as we approach closer to the IoT age, with cross-platform experiences, AI, Voice Search, and omnichannel experiences. Surprisingly, SEO principles, or a loose translation of them, apply to the devices we interact with, even if they do not have search results.
Technical SEO best practices for Headless WordPress CMS
With Google’s continually changing algorithms, SEO has a negative reputation for being unnecessarily difficult and time-consuming. While excellent SEO is an investment and would not produce measurable results as quickly as advertising, it is unquestionably one of the most solid foundations for building a long-term online presence. The foundations for SEO are founded on three basic technical criteria before even developing content:
- Structure of the page and crawlability
- The efficiency of your website.
- Content makers will benefit from strong foundations.
Benefits of a Headless WordPress CMS for SEO, content management, and content distribution.
Material creators may provide content in any format to any device since headless WordPress is “designed for the IoT age.” The progress of considering content as more than just text on a website or mobile app has resulted in the creation of an editor-ready “CMS” capable of distributing content to any platform, including smart speakers, virtual reality devices, vehicles, watches, and even smart refrigerators. Headless wordpress development company provides total freedom to developers, content creators, and editors in terms of guaranteeing the best frameworks for content production, dissemination, and SEO. Marketers don’t have to wait for developers to make changes, and developers don’t have to wait for marketers to make changes. As a result, by working in parallel and using agile approaches, teams may offer digital experiences even quicker.
headless wordpress development best practices following better SEO
1. Focus on page performance and loading
Although single-page applications developed with React and Vue benefit from faster loading times, there are a few SEO issues that may be avoided if you take the right steps.It is critical to include a metadata component. A JavaScript-powered web application that renders dynamically on the client-side, on the other hand, might not be crawled or indexed at all. Components that are not read correctly are believed to be empty.
2. Make use of the Knowledge Graph for SEO
The Knowledge Graph is a knowledge base used by Google and its services to enrich their SERP with information gathered from a range of sources and shown as an info-box next to results for quick consumption of search queries. Structured data may help Google’s Knowledge Graph give better results, relevant links, and upfront information to your readers, depending on your use case.
3. Use HTTPS
Upgrade to HTTPS to secure your user communication. Users are increasingly aware of websites that are not safe by default, and with Google flagging HTTP sites as insecure, there is no justification to skip the encryption and security layer. HTTPS websites load substantially quicker, and we all know that page speed affects ranking.
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4. Use a CDN
Because it distributes your material among servers throughout the world, a CDN allows websites to provide media quicker than a single or even several servers. A CDN helps you to provide material quicker, put less strain on your servers, minimize network latency, and ensure that your content is always available. GraphCMS comes with a CDN built-in, but you may link it to your own if you choose.
5. Optimize metadata for search engines
The most important descriptors of a page’s content are meta tags. They are not visible to the user, but they assist search engines in determining the topic of your article. The following are the four most important meta tags, together with their suggested maximum text lengths:
- Tag for the title (70 characters)
- Short description of the content (meta description) (160 characters)
- What keywords are relevant for a page’s meta keywords? (5-10 keywords)
- What should search engines do with a page based on its Meta Robots?
6. Optimize media and images for SEO
In your headless wordpress development company, optimize picture size. You can specify the maximum size of your picture assets in your GraphQL query in the case of GraphCMS. Even if a novice content producer submits a huge picture to the CMS, your safeguards will ensure that the page loads quickly. Make use of Lazy Image and Video Loading. The most important material is downloaded first, and media resources are obtained only when they are necessary. As the page size decreases, the time it takes for the page to load increases.
Author Bio:- Mr. Gerry is a technical content writer who likes to write about various technology blog WordPress development themes and plugin Development he owns an author account at free guest posting sites.
