Every website makes an honest effort to shine in the digital market. The excellent performance of ecommerce websites increases visibility and conversions, which can generate revenue. The traffic increases the visibility of your site.
But sometimes, it could also be bot traffic, also known as non-human traffic. Advertisers and publishers are tired of dealing with the challenges of rising bots traffic.
But what does it do to the site? How can you spot and remove them? Continue reading to find the answers.
What Exactly Is Bot Traffic?
Bot traffic is non-human traffic that visits your website, no matter if it is popular, new, or small. These bots of a certain number are sometimes inevitable and bound to visit websites of any kind. While bot traffic is often considered harmful or useless, it might only sometimes be the case. There is no doubt that most of the bots are malicious and negatively affect SEO.
However, legitimate bots, like digital assistants and search engines, are essential for specific web service operations. This article will mostly talk about the malicious bots that can harm your site. You can contact the New Jersey Online Marketing Agency if you encounter suspicious bots on your website. You need to watch out for the types of bots: spam bots, click bots, spy bots, download bots, imposter bots, etc.
How Can You Identify Bots Traffic?
As we move into a tech-driven era, search engine bots are becoming smarter daily. Web designers and publishers can easily identify these malicious bots by examining the network requests to their websites.
You can identify them with the help of White Label SEO Firm. You must also utilize an integrated analytics tool like Google analytics which can help you identify them. There are also other characteristics that can help you recognize the bot traffic; they are:
- Abnormally High Pageviews: Bounce rate is a metric that shows the number of people who visit your website but don’t interact. An unrealistic or unexpected rise in bounce rate can mean that bots are directed to one single page.
- Irregular Session Duration: Session duration refers to the time a visitor spends on your website. If you find a surprising increase or decrease in session duration, a bot is likely browsing the site at an unstable rate.
- Junk Traffic: Junk conversions can be detected through a tremendous rise of fraudulent conversions your website witnesses. It will appear as an increase in accounts being created with nonsensical and incorrect credentials such as email addresses and phone numbers.
How to Remove Or Stop These bots From Entering Your Site?
Once you have identified the bot traffic, you must remove or stop them before they cause real harm. The following ways can help you eliminate the threats:
- Use Robots.txt: Integrating a robots.txt file will help keep the bad bots away from your site.
- JavaScripts For Alerts: Websites can employ contextual JavaScript to alert them whenever a bot enters your site.
- Scrutinize Log Files: For web admins who have a complicated understanding of data and analytics, it would be a good idea to examine log files.
- DDoS: Advertisers and publishers can compile a list of malicious IP addresses and reject those visit requests on their websites.
Conclusion
Bots traffic is harmful to your business site and can get your site banned if left unaddressed. So, learn to identify the bots as soon as possible with the help of the New Jersey Online Marketing Agency. After that, you can eliminate or stop them from entering your site.
