If you are organizing a social event soon and looking for a helping hand to assist you in creating digital engagement for your brand to hook your customers, we have just the right partner for you.
Social Media Wall is the go-to marketing technique that ensures you achieve a customer reach and engagement that is beyond your imagination through the brilliant display walls.
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In this guide, we are looking to ensure that you get all the essential information that would assist you to reap the full benefits of the Social Media Wall. So, without further adieu, let’s get straight into it.
What is a Social Media Wall?
In simple words, a social wall is a live-updating stream of posts, photographs, videos, and text that displays a social feed. It may retrieve content from various sources, including Twitter, Instagram, Facebook, Google, etc.
It allows event attendees to interact with your brand in real-time, and it gives you a visual footprint for the event that has far greater reach than you could achieve on your own.
A specific hashtag collects necessary information from social media feeds. Then, as new posts by that hashtag become available, the social media display wall automatically refreshes to obtain those recent posts and display them on the digital in a configurable manner.
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The Social Media walls automatically refresh to receive new posts and display them on the digital screens.
Benefits of a Social Media Wall
We start looking into why you should create a Social Media Wall; then, you will stumble upon a plethora of reasons. We are taking you through some of the handpicked choices in this regard.
Creates a Visual Footprint
If you want to create a visual footprint, then Social Wall is just the right option. All the visual user-generated content displayed on a large screen appeals to a large audience.
Happy experiences of customers getting displayed on the big screen of the social wall motivate them to share the fantastic experience, fun moments, and feedback of the event by promoting it on their social media channels.
Your brand will get a significant uplift through word-of-mouth marketing. For example, customers attending the event would be clicking selfies on the social media wall and tagging you with the event’s hashtag. There would be no better way for you to create a visual footprint than through this ‘word-of-mouth’ marketing.
Assists you in identifying your Target Audience
Streamlining your target audience would serve you brilliantly in promoting your brand. Knowing the people who would be interested in your products has its worth in gold as it would help you save large chunks of your time and energy. A social wall allows you to identify your potential customers through contests like Maximum ReTweet Leaderboards, Selfie contests, Maximum Social Activity, Questionnaire, etc.
Generates Social Media Proof
Social proof is critical in elevating a brand’s status in today’s digitally savvy world. People are more likely to respond favorably to active brands on social media and interact with their fans. This process can be customized for an event, a product launch, or a competition – the possibilities are practically unlimited.
Provides Real-time Information
In any event, social walls are a prominent feature. It shows real-time user-generated content, generates immediate interest in whatever you’re marketing and encourages others to share their thoughts, photos, and ideas.
Last but not least, a social wall platform will provide complete analytics of all user activity, allowing you to determine ROI and fine-tune future marketing campaigns.
Top Social Media Walls in 2022
Having options is never wrong, and in terms of Social Media walls, you have a sea of options in the current day and age. We have picked some of the best out there that would serve your purpose just like you want it to.
1. Tagboard
Tagboard searches Twitter and Facebook for public social content using hashtags. This application allows you to follow your event hashtags, allowing you to display the same photographs and comments at your event in real-time.
Planners may also edit each post so that only the most relevant posts surface on your social media wall.
2. Sprinklr
Sprinklr provides moderation, aggregation, and analytics across all the major social media platforms. It also intends to expand its service and product offerings.
Sprinklr’s social walls are incredibly flexible, making it one of a kind. There’s no event they can’t handle, having worked with customers of all sorts, from little restaurants to the largest NFL stadiums.
3. Everwall
Though Everwall is getting listed in this list of top social media walls sections, it is not just a social media wall; there is more to it that you would love to explore. Overall guides you in comprehensive moderation, sponsorship, customization, and advertising options for meetings and events.
If lightning-fast publication tools are your priority, then go for Everwall. Posts get published on the social wall in less than a quarter of a second.
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Wrapping Up
If you are looking to create a buzz about your event or brand, we doubt there is a better option than Social Media Wall. Our purpose was to serve you with all the necessary information revolving around social media walls. We believe that you will find everything about Social Media Walls through this blog.
