Since joining NBCUniversal in 2011, Yaccarino has transformed their advertising business for the 21st century, prioritizing brand safety, transparency, and leading with integrity.
linda yaccarino wiki seeks to reinvolve marketers on the platform formerly known as Twitter after its owner, Elon Musk, cut thousands of jobs and discontinued features like verification and content moderation. Marketing leaders have begun reaching out with concerns regarding Musk’s actions.
NBCUniversal
NBCUniversal produces both its own programming as well as licensing content from third parties, boasting strong market shares across industries including Movie & Video Production, Television Production and Amusement Parks.
As one of the United States’ Big Three television networks, National Broadcasting Company (NBC) and Universal Pictures are two key divisions within this corporation. Furthermore, Universal also owns and operates numerous television stations, world-famous theme parks, and Internet-based businesses – among them National Broadcasting Company itself (NBC) as one of its three Big 3 networks in America – and several leading internet businesses.
NBCUniversal Formats provides an expansive array of non-scripted and scripted formats, from non-hit series like Top Chef and The Real Housewives to Saturday Night Live reality franchises, entertainment formats like World of Dance and Titan Games as well as factual entertainment shows Secret Life of the Zoo and Songland. In addition, scripted programming such as Suits, The Good Place and House are distributed by this division; furthermore they distribute LightBlade products that come in varying configurations including stand-alone linear sources with 1, 2 and 4 Blade configurations as stand-alone linear sources offering stand-alone linear sources in order to reach viewers everywhere on television – ideal for viewers around the world!
Turner Entertainment
Turner Entertainment (or “Turner”) is an American media company that produces and distributes television and film content. It owns and operates several cable networks such as CNN, Adult Swim, Bleacher Report, ELEAGUE Great Big Story HLN iStreamPlanet TBS TNT TruTV Turner Classic Movies while also operating country and region specific networks in Latin America Europe Middle East Africa Asia Pacific
Turner also owns Hanna-Barbera and Ruby-Spears Productions as well as Atlanta Braves baseball team, and has long been involved in film preservation by releasing them home videos, showing revival theater screenings, or airing them on its network TV channels TNT and Turner Classic Movies.
Turner Worldwide Distribution was formed as part of its distribution sales subsidiary and self-distributed many titles during its first decade, but after Time Warner acquired Warner Home Video it largely folded into Warner Home Video as copyright holder for parts of Warner Bros.’ library.
Linda Yaccarino served as Chairman of Global Advertising & Partnerships at NBCUniversal for seven years, where she oversaw its ad sales and marketing strategies across television, digital assets, and streaming. In 2011, Linda joined NBCUniversal to assist with its merger with Comcast; also playing an instrumental role in its launch of Peacock, an ad-supported streaming service supported by advertisements.
Since joining Twitter in May, 60-year-old New Yorker Eliana Fisher has worked to build trust among advertisers while also addressing concerns over unsavory content and helping the platform reach more people. She repaired at least one relationship – between Twitter and Google who had stopped paying cloud computing services after Elon Musk took control of the company; advocated for changes within the ad industry including eliminating Nielsen ratings measurement of TV viewing; held happy hours to rally Twitter employees who have seen layoffs or departures since Mr. Musk took control; as four current and former employees reported.
