Many business owners think that developing aesthetically designed mobile repair websites will help them reach their business goals without a hurdle. But what when all that jazz wouldn’t boost bounce rates? Every business owner feels demotivated when, despite executing several digital strategies, their business is going nowhere, and that’s when you need a cell phone repair digital marketing agency to deal with your increasing bounce rates.
Bounce rate helps you evaluate how many visitors are coming to your website but only staying for a short time or navigating through the pages. It increases your bounce rate when people are not doing anything on your website and leaving without performing any action. This can affect your ratings on search engines and overall traffic ratio. So let’s find out some of the best ways to reduce the bounce rate significantly.
How Cell Phone Repair Digital Marketing Agency Reduces Bounce Rate
Digital marketing aims to activate endless opportunities for mobile repair businesses by stabilizing every social channel and website for the best performance. Cell phone repair digital marketing agency advises business owners to collaborate with professionals to achieve transformative results in ever-evolving markets. Let’s find out how to reduce the bounce rate effectively.
- Increase Content Relevance
If your website has secured a top position, it doesn’t mean that your content is likable. Many times website bounce rate increases when people don’t find the solution to their problems in your content; it’s irrelevant to the subject or seems like some robot has written it. Increasing content relevancy will help reduce bounce rates and keep your audience engaged.
- Remove Excessive Pop-ups
Your visitors hate excessive pop-ups that appear out of nowhere whenever they are about to move to some other page or read something with focus. Excessive pop-ups increase the bounce rate, and 70% of your audience gets annoyed by the repetitive website pop-ups. And that is when they end up leaving your website without performing any action and divert to your competitor’s business.
- Solid Call-To-Action
There is no point in placing a call-to-action repetitively, if the audience can’t differentiate between the content and CTA? CTAs are supposed to be a guiding light for your visitors and help them perform the desired action. They help your visitors move from page to page, so keep them sweet, concise and clear to follow through. Also play a massive role in conversions, so ensure your call-to-action buttons perform well.
- Don’t Stuff Keywords Everywhere
Excessive stuffing of keywords evaporates the true gist of the content. If your visitor is at your website to learn further about your services, company’s mission and values, and instantly they stumble on a keyword which broke the flow, the only way they will follow is leaving your website. The addition of keywords should be natural and easy to flow with the overall content. Research keywords that resonate with your audience and are relevant to your discussed subject because keyword stuffing boosts the bounce rate.
- Increase Page Speed
If your website page takes more than 5-seconds to load, 35% of your visitors are more likely to exit from the website. It negatively affects your rankings and increases the probability of a bounce rate up to 125%, which is an alarming figure for your rankings. Improving your overall site speed reduces bounce rate and stabilizes your website position.
Now, let’s look at some of the frequently asked questions.
Frequently Asked Questions
- What bounce rate is considered good for your business?
Many new business owners might not pay much attention to this metric, but it has the power to make or break your website traffic game. If your website bounce rate is between 50-60%, it’s average, but you need to improve it for better results. If your bounce rate falls between the ratio of 25% to 40%, it’s considered good for your business.
- What increases the bounce rate according to the cell phone repair digital marketing agency?
There are several reasons which can make your bounce rate increase constantly. If your website is cluttered with slow-loading images, broken links and irrelevant content, this will only boost the bounce rate, affecting your website’s performance.
- What is the best way to calculate the bounce rate?
As a digital marketer or a business owner, you must always keep an eye on the figure. To calculate the bounce rate, you need to divide the number of single-page sessions by the total sessions. The end figure will be your bounce rate which you need to improve.
- Why is it important to measure bounce rate?
Bounce rate gives you an insight into your website and where it needs improvement before your traffic takes a dip. Bounce rate helps you evaluate content quality, overall design, navigation and other stuff. If your bounce rate is high, your visitors are turning away, which is an alarming situation for you.
