Many businesses do social media marketing haphazardly. They know that they need to create social media marketing strategies, but they don’t know what to do. Many firms give social media accounts access to junior staff members. This is because they don’t know enough about social media. We are far beyond a buy facebook likes uk of hope and post. Every business should have a social media strategy. They also need to manage their social accounts in a measured and thoughtful way.
However, social media strategies are not something that firms can ignore. Ambassador reports that 71% of consumers with positive experiences with brands on social media are more likely to recommend them to others. However, 96% don’t follow the brands’ profiles. You still need to manage some social media accounts, even if influencer marketing is something you love. Influencer marketing often aims to get people to your social media sites. Influencer marketing should not be considered a replacement for your social marketing strategy.
Choose Relevant and Realistic Social Marketing Goals
Many businesses cannot spend the time necessary to establish realistic and relevant social media marketing goals. This is one of the biggest problems they face. They know they should be using social media but don’t know why.
Your social media marketing plan must fit in with your overall business planning. It would help if you established strategic goals to guide your business’s progress. Your overall business goals should be reflected in your social media marketing goals.
Make Your Goals Smart
Many people create vague business goals that are often meaningless if they look at them. You are not setting goals for the sake. These goals are designed to help you create your company’s best social media strategy. You will need to make sure your goals are simple and measurable.
Specific
Measurable
Attainable
Relevant
Time-bound
You will more likely achieve your goals if you are SMART about them. And most importantly, you will know you are reaching them.
You want to push yourself but must have realistic, achievable goals. Although you would love to reach one million Facebook fans, it is unlikely that this will be possible within the next year for most businesses. Even those that do exceptionally well,
It is wise to limit your efforts. Do not try to be successful on every social media network. You will have too many social networks and spread your resources too thinly. It is enough to be a good performer on the same social media networks that your target market uses.
The Best Social Media Goals Your Company Could Set
Your business’s goals should be unique and align with your overall business goals. You might consider the following types of social media goals (all in a SMART-style).
Brand awareness is key
Attaining a higher number of sales
Improve your ROI
Increasing sales in stores by motivating people
Increase your fan base
Find the Most Relevant Metrics
Many businesses have a social media presence but never establish if they are successful.
Social analytics can be tricky because each business is different. Your most important social metrics will be related to your goals. To help you, The Influencer Marketing Hub created a free ebook titled How to Measure Influencer Marketing ROI.
Do not be seduced by vanity metrics like the number of followers a person has. We’ve written before about why buying Instagram fans is a bad idea. Fake followers are a common metric on social networks.
You should examine the marketing goals that you have set and identify the metrics that will help you determine if you are reaching them. If your goal is to increase brand awareness, Post Reach will be relevant. This will show you how widely your content has spread across social media channels.
The number of clicks is important if your goals are sales-oriented or you want people to take particular actions. You can track clicks per campaign to get a good idea of what motivates people to do or buy what you ask.
Engagements on your posts will often be the most interesting. This will show how people interact with your content and whether it resonates with them.
Choose Who You Want to Be Your Social Media Audience
Social media users often mistake thinking that everyone will be successful for them. It is not a mistake for pundits to devalue the metric Follower Numbers. They call them vanity metrics. If someone is not likely to be interested in what you share, having them as followers is no point.
Fake followers can be a huge problem. Fake followers won’t engage with you, as we explained in 8 Reasons Why You Should Not Buy Instagram Followers. They are bots and not real people. They won’t be able to make new customers. They won’t spend money on your products, regardless of whether they are real accounts. They won’t refer anyone to you. They have no value for you.
Take a look back at the goals you set in Step 1. It is not worth having social media followers that don’t support you in achieving your goals. You want your social media followers to be similar to your customers in most cases followerspro.
If you sell stairlifts to elderly homeowners who can’t move around their homes easily, it is not worth trying to reach a younger audience via social media. These people either live in rented apartments or rent. The same goes for makeup and other beauty products. You don’t want to target football players or their fans.
This is especially important if your products are sold to a specific market. You won’t want many people following you from countries and regions where they cannot purchase your products.
