Instagram is one of the most popular social media platforms for businesses, and it boasts more than 800 million monthly active users. If you want to grow your business on Instagram, it’s important to know what kind of content performs best.
One type of content that tends to do especially well on Instagram is user-generated content (UGC). This involves reposting photos or videos that your customers have taken with your products or services in them. UGC often receives higher engagement rates and can help promote brand loyalty among existing customers. Some brands even host contests where their fans post photos using a specific hashtag and then select a winner from among all of their submissions.
Another type of Instagram content that tends to perform well is your own high-quality photos. This can work especially well when trying to get more Instagram followers, as they will click on your images from the search and hashtags results. These can be created by your photographers or taken with your smartphones and edited using professional editing apps. If you want to sell products on Instagram, posting beautiful product photos can help drive conversions.
Last but not least, videos are a key type of content for Instagram. In particular, short video clips that show your product in action tend to be more engaging than long videos that just show a narrated walkthrough of how the product works. You should also experiment with different lengths videos—some audiences prefer 2-second clips while others prefer 30-second clips.
Creating Instagram content is one of the best ways to gain followers on Instagram. Posting a variety of images with different hashtags will help you reach more people. It is also beneficial to tag friends and locations in your images so that your content can be seen by more people. You can also participate in caption contests to increase user engagement.
Creating IG Content to Get More Followers
Creating IG content to get more followers can be a daunting task. Fortunately, there are many nifty tips and tricks to help you along the way. The most enlightening part is that you don’t have to be a rocket scientist to do it. As long as you follow the right steps you should be rewarded with a devoted following.
One of the simplest ways to boost your social media profile is to start a contest. The most effective type of contest is a “meet and greet” where you will have a plethora of likeminded individuals clamoring over your tasty morsels. These are the type of people who will be more than happy to share your aforementioned culinary masterpieces with the fam. You can even gamify this process by creating a contest where you have to find the best tasting burger of the night in a bid to stand a chance at winning the prize.
Caption Contests Work Great for User Engagement
Using Instagram caption contests can be a great way to drive user engagement and reach. Contests can be used to encourage people to create content about a product or service, or to promote a particular brand. Using a hashtag to drive traffic to your contest page can also be a great way to increase your reach.
One of the most important aspects of an Instagram contest is to set the proper expectations. You want to make sure that your Instagram audience understands the purpose of the contest, the requirements for entry, and the time frame. If you’re planning to hold an Instagram contest with prizes, you’ll also want to follow the proper legal guidelines.
You can also enhance the value of a contest by asking people to tag their friends. This will increase your reach, and it will create a ripple effect that will continue after the contest is over.
Posting a Variety of Images with Different Hashtags
Using different hashtags on your posts is one of the best ways to get more followers on Instagram. Hashtags can also help you to discover new accounts and content. By using the right hashtags, you can also position your content in a discussion.
The algorithm for Instagram categorizes content and suggests it to users who are interested in it. For example, if you post a photo of a beautiful sunset, it will be suggested to people who are searching for that hashtag. Another example would be of your pets, and how you would want to post dog related hashtags instead of generic ones.
You can also use hashtags in your captions. Some hashtags have more engagement than others. For example, hashtags like #followme, #followforfollow, and #likeforlike are used by Instagrammers looking to gain followers.
You can also use hashtags to post to Stories. Instagram allows you to post up to 10 hashtags on Stories.
Tagging Friends and Locations Helps Organic Reach
Using Instagram to promote your local business can get you in front of the right crowd. For example, people who are looking for a local coffee shop may be able to find your biz by searching for the location. If you’re lucky, they may even invite you to check out their wares.
If you’re looking for a new way to engage your local audience, consider using geo tags. These are similar to hashtags, but they allow you to reach customers in your local area. You can also use them for promoting events.
The best way to use these tags is to encourage your customers to tag you. For instance, if you’re running a local photo contest, be sure to mention the prize in your post.
Growing Your Following on Instagram Daily
Using Instagram is a great way to grow your following, but you need to be consistent. You should post at least several times a week, but it’s also a good idea to post spontaneously.
Using hashtags is an easy way to reach new people. They make content discoverable, and they can lead users to specific photos. You can use up to thirty hashtags per post. You should use specific hashtags, rather than broad ones, for more engagement.
You can also use hashtags to discover other accounts that are relevant to your brand. When you follow people and engage with their posts, you will get more exposure for your account. You can also respond to people’s comments and questions.
Another great way to grow your following is to collaborate with other brands. Make sure to choose a few accounts that are relevant to your brand and post content on their accounts. This will increase brand awareness and sales.
