A business lawyer doesn’t often enjoy marketing as a job. However, it is necessary for businesses that wish to maintain a constant or growing business rate.
Here are top 5 marketing pieces of advice for law firms for 2023, which you should be getting ready to incorporate into your year-end marketing objectives.
1. Make the most of the firm’s website
A website is the only marketing medium it fully controls out of all those available. A website visitor may only stay on one or two pages before departing, so making their time there fruitful and satisfying is essential. The website should load swiftly and have a modern aesthetic.
The website has to be mobile-friendly. More people than ever access websites using their phones, and if a website is challenging to use on the phone, users will leave, and so will search engines.
2. Video, video, video!
Although the written word is a powerful instrument for conveying a message, not everyone will read what is written. Videos are frequently more effective when trying to attract potential customers who prefer to scan written content. In addition to drawing attention, a video gives a legal firm’s website a fun or personable touch.
The bankruptcy attorney likes to utilize animated explainer movies to demonstrate how they can address clients’ issues. In contrast, others use short videos in which a partner or company representative responds to a frequent query from clients. These films may be used as content for a YouTube channel and a company’s website.
3. Choose your social platforms wisely
Considering the amount of information that passes via Facebook, Twitter, and other social media platforms every day, it is only normal that these networks draw criticism.
Social media provides a method to interact personally with current and prospects. Social media should be seen as a diving well rather than a splash pond to function successfully as a marketing tool.
It is better to concentrate on a single platform and spend some time monitoring how customers and other companies interact with one another.
Learn what others want, then strive to provide something useful. If a business shares basic marketing messaging, it may come out as harsh, and its pitch may backfire.
Instead, offering pertinent information and establishing a reputation as a reliable authority figure among your clientele could be advantageous.
4. Make a community commitment
The local community is where the majority of clients for legal companies come from. Some specialty practices have a more extensive regional appeal.
Whatever the circumstance, a law firm should choose a target community and become engaged in a way that makes its personnel appear to be team players rather than hunters out to pounce on the weaker animals in the herd.
Participate in community activities as a volunteer or donate to fundraising campaigns, and then be sure to spread the news with amusing social media postings.
5. Make marketing worth the time
Making your marketing efforts worthwhile is just as crucial as taking the necessary time. Spend money on methods that have a track record of success. Consult marketing experts to create a strategy designed to succeed with your company in your specific market. Law business marketing may be quite profitable with enough planning.
