The beauty industry, and in particular the nail salon industry is a highly competitive space. Thus, in order to excel it is imperative that the business is run at maximum efficiency levels. Whether it is the creative side or the administrative side, the operations must be streamlined in such a way that each and every step gives the guests not only a seamless experience but also value for money. It is this concept that is driving force behind increasing number of nail salon businesses are adopting a Point of Sale (POS) system. The key features of a POS system enable your operations to run at peak efficiency levels, improve your marketing, manage your inventory, and build and nurture lasting relationships with guests. Let’s look what the POS software features can do to leap frog your nail salon business into a different league.
- Scheduling & Managing Appointments
With gazillion things to tackle, guests are busy in and really do not find time to call and book an appointment and businesses cannot be open 24×7. So, how does one book, accept and schedule an appointment? By deploying a POS system, which enables your business to respond to guests at all times and empowers them to book appointments at their convenience, including outside business hours. Ranking amongst the key features of a POS system, the appointment management system allows guests to book and schedule appointments, anytime, anywhere and on multi platforms such as website, and client facing app. No longer trading calls, or exchanging emails to fill one slot. The POS will show available slots based on customers preferred times and accept the booking.
- Reminders to reduce No Show
Appointments alone do not bring in the guest or the money. Revenue comes only when people show up, and appointments do not turn into no-show bookings. The POS software will track all upcoming appointments and send automated reminders to both the guests, and the providers about their upcoming appointments either over a text or an email. No longer do you need to remind your clients, or call them to confirm.
- Process Payments
A basic POS processes payments through charge cards and credit cards and tags the payment method to the respective invoice. With the right combination of hardware and software, a POS will let you generate professional invoices and link the payment. Since a POS is equipped to handle multiple payment gateways, guests can make faster payments using his or her preferred payment method and check-out.
- Track Inventory
Perhaps, ranking the third amongst the key features of a POS system, is its ability to track and manage inventory to ascertain when to replenish stocks. With inventory management automated, not only will you save time but also you will not store products, which do not sell. The system will analyze sales records to show what is selling thus enabling you to order exactly what flies off the shelves, reduce capital deployment in inventory, and improve profitability.
- Better Customer Relations
Retaining guests always costs lesser than acquiring a new guest. While this doesn’t mean that businesses should not acquire new clients, but every effort must be made to retain an existing client. In a highly competitive nail salon industry, client retention can only be achieved by providing exceptional client experience and maintaining excellent customer relations. A POS can assist you in your efforts to charm your client. In the centralized database, a POS can store complete profile of the client, including personal details, preferences and color choices and empower you to suggest style and colors that have higher acceptance. A POS will allow you to send automated personalized greetings for birthdays and anniversaries, and also nudge them towards repeat visits. No longer do you have to do any such tasks manually.
- Improved marketing by Data Analytics
Another key feature of a POS system is its ability to improve marketing by deploying data analytics. Since your POS will record each and every sale transaction, it becomes a ready-reckoner for you and your employees to suggest products that are similar to client’s preferences. Some advanced POS have the ability to recommend products even at the time of invoicing, in a bid to increase sales. A nail salon POS uses data analysis to easily help you upsell both products and services.
- Payroll & Commissions
Reduce the time you deploy in computing payrolls and commissions. Whether you disburse commissions weekly, fortnightly or monthly manual computation takes time and sometimes has errors. Allow your POS to run accurate payrolls and commissions. No longer do you need to outsource payrolls and incur high costs. Some POS such as the one by Zenoti allows your employees to keep a track of their tips and commissions earning in the business facing app and allows them to know their real time performance.
A well designed system will include all above of the above POS software features and many more, to make your business processes highly efficient. Automating these tasks allows you and your team to focus on customer service, and marketing. Zenoti’s POS for nail salons has a state of art user interface and comes with an easy learning curve, which will allow you to deliver a modern experience to your clients.
