Philip Anandraj a famous Hotelier knows there are many reasons for holding a conference and meetings. Every company holds meetings and conferences to discuss their strategy, policies, training, or to introduce a new product. There are different types of corporate events and programs. Some of them need small conference rooms, and some of them need large places to arrange meetings. Hotel rooms are the best option for you to arrange corporate events, and hotel staff is ready to guide you. You can also choose a third-party vendor in the hotel to arrange a successful event and create an impact on attendees. If you are planning to arrange a meeting in a hotel, then you should provide catering, entertainment, transportation, etc. Your hotel can organize meetings, incentives, conferences, and events (MICE) and build a reputation with corporates for the long term. Philip Anandraj a qualified hotelier has discussed a few steps to make your hotel’s corporate events friendly.
- Types of events: Before planning a corporate event, you should be familiar with the various types of events. There are many types of events, like launching a product, meeting with board members, or exhibitions, and you can plan accordingly to make the event successful. As per your event, you need a small room or a big conference room to manage the audience.
- Strive for diversity and relationship building: Your hotel should be ready to host large or small events with multiple functions. If you have a large hotel, then you can hold exhibitions, conferences, summits, and host meetings for delegations. During the event, you should focus on your event planners’ other events and secure this event, which will happen in the near future. Through this process, you can easily increase your room bookings and business and earn money.
- Provide a memorable experience: If you organize the event smoothly, then your customer will book you again. Event managers are very busy people. They have to organize everything. But if you give them hassle-free bookings, they will appreciate it. Today, it is much easier to book a hotel room without any problems. The guest has a reservation for a particular hotel room. These things run smoothly on your websites. Event managers have given you a deadline and you should complete the task within the stipulated time and respond to all their queries. If you follow all these tips, then you will get repeat customers and referral businesses.
- Create a programmable working system: The duration of the event in your hotel is a few hours during the day or night. So, if you have an efficient staff, you can cater to two or three events on a single day, increasing your revenue by two to three times. You should know what type of meeting you should have and who the attendees should be. Depending on your setup, you can arrange multiple meetings and grow your business.
- Long-term business plans: Because meetings and events always have a complex revenue system for businesses, long-term strategies for the future should be planned. Always build relationships with travel agents and corporate event managers and engage with them regularly with the proper approach. You need to assess the revenue of your business. After that, you can easily predict the requirements of events and conferences.
- Develop a good website: A good website can have a significant impact on your business. You can easily showcase your hotel via a blog, videos, or photos on your website. Advertise your hotel as the best destination for events and meetings. You have to make a felicitous commercial strategy to magnetize unique occasions and meetings through publishing your portfolio regarding their requisite demand.
- The most important considerations for planners: First, the corporate event manager will select the location and hotel that best meet their requirements, such as the number of guests, rooms, and meals. When your property meets their requirements, then the communication begins. The sales manager of your hotel starts negotiating with the meeting planner. This talk is very important for you to understand the customer’s needs and provide them with the best services and convince them to select your place.
- Take a look at recent trends: Recent trends show that planners include free Wi-Fi and complimentary meals, but this depends on your revenue. But Wi-Fi is a very important service for meetings and conferences, and you should ensure a Wi-Fi connection that will enhance your future events.
- Provide accurate information: You should provide the right information about the venue to the organizers so that they can easily find and choose your hotel. Include the right information about your hotels, like how many rooms are there, location, charges, capacity of the room, facilities available for meetings, catering services, travel services, and accommodation on your website. This makes your hotel fully transparent and reliable. Also include keywords to help the organizers find you whenever they search for meeting places.
At various seminars and conferences, Philip Anandraj hotelier clearly stated all the strategies for the hotel industry. You should use all the strategies to make your hotel the best for meetings and conferences. Also, make your hotel a valuable brand in front of corporate because at this time, competition is very tough, so if you want to stay afloat in this industry, use proper strategy.
