Gone are the days when skills like storytelling were overlooked and underrated. This skill is considered one of the most important skills to become a successful Public speaker. Telling a story is an art, and great leaders and public speakers have used this art to create revolutions in society and the country. This art of storytelling requires creative thinking, vision, skill, and practice. It has been considered as a trial-and-error kind of mastery. Storytelling has become an integral and important part of marketing companies. Their whole campaign revolves around selling the best story to the public. It is a handy tool that can be learned with the help of storytelling training and media training.
Storytelling is a form of human expression, existing from ages, that involves two-way interaction involving a storyteller and a listener. Although everyone can tell a story, some people enhance and sharpen their skills through storytelling training and media training and become professionals for different organizations.
In ancient times, people used to tell stories to help their children and other people learn valuable lessons. The concept of the storytelling technique is pretty much still the same. These stories are a way to communicate with the listeners and simplify complex messages to them. The stories help solidify an abstract concept for their listeners, which is why organizations hire people with good storytelling skills for their marketing campaigns. Some organizations also provide their employees with storytelling training and media training to help improve the company’s growth.
What makes a Good story?
A story is something that brings people together and inspires and motivates them. So a good story is the one that should offer its listener all of the three elements.
- A good story keeps the reader engaged as well as entertained. It must keep the reader or the listener on edge and be page-turning.
- Good stories should be informative and educational. They must interest the individual reading or listening to them and add to their knowledge.
- A good story is one with which all the people can relate. It must be able to bind people across cultures and societies. It should tap into the emotions of its readers and its listeners.
- An unorganized story would neither make sense to the reader and the listener nor interest them. A succinct organization of the elements of a story is what makes it interesting and memorable. The story serves its purpose when readers and listeners can grasp the story’s meaning and absorb it.
The Process of Storytelling
Just knowing a story will not help you win over the audience. Knowledge of the whole process of storytelling is what makes a good storyteller. This process is important because many facts have to be covered in one story, so the storyteller should know the whole process. They can know this process with some storytelling training and some media training. Consider these points when telling a story. These include:
- Knowing your audience: It is mandatory to know what audience you are targeting before telling your story. If you want to deliver a compelling story, knowing what interests your readers and listeners is important. This information will provide direction for further steps.
- The core message: What is the story’s core message you want to tell? When you tell a story, you must have a clear message that you want to convey to your audience.
- Share your story: After establishing the core message and knowing your audience, you need to write a compelling story and share it with the people.
The skill of storytelling is something people in every aspect want to matter. These skills can be learned through various storytelling training programs and media training programs.
