Banner marketing is one of the most effective advertising techniques of all time. Businesses of all sizes invest in banner marketing. But, the ones that get the most success out of it are the smaller businesses with limited marketing resources.
A custom-printed retractable banner is a fairly simple and inexpensive marketing tool. But, when it’s designed properly, it can attract the eyes of thousands. Here are six fundamentals of efficient banner design.
Apply these fundamental design techniques to your company’s banners to get the best results in your marketing campaigns –
In banner design, less is always more. There are three reasons for that
- Attention Span: The average consumer won’t spend more than 1-2 seconds looking at an advertisement. Banner ads in tradeshows, showrooms, and other crowded areas don’t get much time to impact the viewers. Using a limited number of design elements is always the better idea.
- Legibility: Large design elements separated by well-defined whitespaces are readable from a distance. Your banner ads need to get your brand message across to large groups of people. That includes people walking or driving at a distance.
- Easy Printing: Keeping your banner’s design minimalistic will make the printing process easier and cheaper.
You’ll have to make some long-term decisions about your brand’s general design here.
- Where is your logo placed in other branded marketing materials – at the top, in the middle, or at the bottom? Place your brand’s logo in a similar fashion on your banners.
- Think about how you want to align your design elements – top-to-bottom, right-to-left, or some other arrangement?
- How much text and spacing do you want the banner to feature?
Address these basic questions before starting your banner design process. Refer to other marketing materials your brand may have used in the past for guidance (e.g., brochures, billboard ads, etc.).
Always use contrasting colors to stoke up your banner’s visual appeal. Banners with bright, contrasting colors also appear more interesting. They’re also more efficient at conveying specific messages.
For example, many airport signs and banners feature two highly contrasting colors – yellow and black. This color pairing allows designers to create banners and signs that are visible from afar, easy to read, and legible.
A banner ad should have at least one focal point. You can make any design element on your banner a “focal point.” Just make the other design elements around it bolder and more symmetrical.
For instance, if you’re using one high-quality image of your product in the banner, make it the focal point. Align all the other design elements to synchronize with this focal design element.
Add a call-to-action to your banner. Messages like “contact us for discount” or “join us” encourage people to communicate with the brand. That’s the ultimate goal of banner design.
Lastly, and most importantly – select the right banner seller! Your banner’s design won’t turn out well if the manufacturer uses old, outdated printing techniques.
Look for sellers that use new printing technologies like dye sublimation printing to create custom banners.
