Cannabis could be the most essential product a dispensary should focus on, but high quality without proper packaging and branding is meaningless. During the initial stages of drafting a business plan, always prioritize finding a packaging company that is well equipped with industry knowledge.
While you need to ensure that your packaging supplier’s services fall within your budget, never sacrifice quality. Make sure that your packaging material preserves your product, presents a professional image, and is compliant with the set standards.
Cannabis Packaging Ensures Product Freshness
Keeping the cannabis fresh while it is in your inventory is of utmost importance. Vacuum-sealed bags or jars are an excellent way to ensure you achieve this. Once cannabis has been harvested, its freshness lasts for a limited time, which is why you need to sell it to your consumers before it goes stale. Once it is in the consumer’s hand, it is almost impossible to guarantee its freshness.
The type of packaging you use on your cannabis has a significant impact on the freshness of your product even after it leaves the shelf. Choose a type of packaging that is efficient at locking out the air, thus keeping the marijuana fresh. While many packaging options could help you with this, mylar bags are one of the best-known.
Branding Your Cannabis
When selecting the type of packaging for your marijuana, please do not forget to consider branding. The good news is that most types of packaging offer enough labeling space. Being creative while designing packaging is very important, and this is because a package design that stands out and is unique could in itself be a form of branding.
While being creative, please don’t overlook the importance of having defect-free cannabis packaging. A bag or jar that won’t stay closed is bound to put off the consumer no matter how creatively designed it is. Also, making reusable packaging could help attract buyers.
Having consistent packaging is another excellent way of branding. Getting the consumers to know you for your unique marijuana packaging is quite beneficial for business. Your packaging could determine the volume of your sales.
Standard-Compliant Packaging
The cannabis industry is one whose regulations constantly evolve. Some of which involve labeling and packaging. These regulations must be adhered to. Fortunately, most of these packaging regulatory requirements are not unattainable. One of the most popular rules is having packaging that ensures child safety. Even if this regulation does not apply in your area, offering child-safe methods of cannabis purchase will convert buyers into repeat customers.
Luckily, child-safe packaging is easy to find. From the child-proof containers in the market to dispensary bags, you can foster trust among the consumers.
Cannabis Branding Through Package Labeling
When it comes to labeling your marijuana, it is crucial to ensure that you comply with industry standards. While adhering to the regulations, you can use creative graphics to boost your brand. Don’t leave out the vital information on the color, flavor, and THC concentrates’ consistency. Enticing graphics, creative copy, or crucial additional information will help your brand stand out.
Design a Memorable Packaging for Your Brand
High-quality branding and packaging are essential for a successful marijuana dispensary. Providing more for your consumers than is required by the law and ensuring they have an exceptional experience with your product is one way of ensuring repeat business.
Creating unique packaging is a great branding strategy that helps buyers identify and remember you for your packaging. Good-quality packaging doesn’t have to be expensive. However, not prioritizing quality in a bid to “save” on expenses may end up being far more expensive than anticipated. Do thorough research and get your packaging from a reputable packaging supplier.
