Territorial boundaries and regions are one of the most crucial aspects of a PCD pharma franchise. Choosing or getting the right territory following the right product line and potential market is very important for a successful franchise business in the pharma industry. It is also essential for franchise-provider companies to cover every territory and area to spread coverage of business operations. The propaganda cum distribution (PCD) model of business is largely dependent on regional demographics for the success and expansion of a pharmaceutical company’s business. It creates opportunities for franchisees to establish a decent and profitable business. On the other hand, it enables franchisors to reach and grow their sales and distribution networks. This is why the selection and assignment of territories are vital for both pharmaceutical companies and their franchisees.
Assigning and selecting franchise territories
As we have mentioned, defining territories is most important for both the franchisee and the franchisor in terms of business expansion, growth, and development. Let us first understand its significance for franchising companies.
For Franchisors: Defining territories is vital to avoid market cannibalism. Assignment of separate and distinct territories with exclusive operation rights to franchisees ensures that multiple franchisees do not compete or enter a single or the same territory. Franchisors always mind securing a distinct territory or region for one single franchisee. In this way, they mark and cover different territories for their various consumer bases. It also enables a franchisor to make a presence in every part of the country.
For Franchisees: Selecting the right territory according to the products of franchising is the key to a successful franchising business. Understanding the potential market and sale of particular products in an assigned territory must be done very carefully. For example, owning a franchise of fatal medicines like cancer in a rural territory where mostly advanced medical facilities are not available will not be beneficial in terms of sale. We all know, the sale of crucial medicines in rural areas is very limited. So, choosing the territory in association with the right medicine or product is very important to gain success in the PCD pharma franchise business.
In conclusion, establishing a franchise business, expansion, and covering most regions are dependent on territorial selection factors. Both the franchisee and franchisor must study the potential market, consumer, and sales prospects before choosing and selecting the territory for the franchise business. However, a PCD pharma franchise company in India like Sanes Pharmaceuticals is very accurate and trusted in terms of assigning the right territories to their franchisees. They make sure that their franchisees choose the right territory and the right product to churn out success.
