Now that you know the video ads’ specs and placement details, let’s get into the video content
We mean, everybody has an idea for a ‘funny video.’ But what’s the point; what does the video accomplish regarding business results When planning a video, always start with the result you want to achieve. Common video marketing goals invoice
We listed a few goals in the previous section because one video have to do it all. When you’re directing a video toward a specific goal, you’ll want to drive it with one theme and one theme only. Followers on Tiktok
For instance, let’s say your goal is sales,
Your angle is that the product will save you time. Do not include info and storylines that deviate from that angle. This video will be somewhere between 6-60 seconds, so you don’t have time to delve into all the different features or flavours of the product. And even if you have the time, using a laundry list of benefits is not the way to sell somebody.
Focus on one specific theme for your video and stick to it.
Put an exclamation point on your focus by using a specific call to action at the end of your video, such as “Buy Now,” “Get Free Shipping,” or “Exclusive for TikTok!” Adding a specific CTA will likely increase your chances of getting audiences to click through to your offer.
If you’ve followed the steps above, you’re well on your way to a solid video, but none of that matters if nobody swatches past the first half-second. That means that you must deliver a ‘hook’ within the first three seconds of your video.
Animoto defines a hook as “Something interesting that happens at the very beginning of your video that draws in viewers” and provides a few tips:
Make videos contextual to the platform TikTok
Although it’s difficult to put into words, consumers instantly understand if a brand ‘gets it’ regarding their social content and advertising. This means that if you take a video ad, you created for Instagram and use it as-is on TikTok, you’re going to turn people off your brand—it looks lazy and sloppy.
Instead, ensure you have a good understanding of what types of videos have success on each platform.
For TikTok especially, it’s essential to understand the video culture there. Users prefer more natural-looking content as if they’re watching somebody’s life being recorded on the phone.
Of course, some nuances on the platform, such as transitions and effects,
The somewhat unique to TikTok. Techniques such as the flying objects, the sudden reveal, and the 360º video allow you to use changes for more engaging storytelling. TikTok has a built-in suite of camera effects to help you execute these techniques on your phone!
This means that a glossy, standard-looking car commercial you’d see on TV would look wildly out of place on TikTok, so it’s best to familiarize yourself with the video trends native to the platform before you begin production.
Alternatively, consider working with creators who specialize in TikTok—this allows you to import their expertise and creativity without going through the learning curve. You can find TikTok creators on UGC platforms like it doesn’t, you’ve already failed, seeing as 85% of Facebook users view videos with the sound off
Captions are a great way to keep the story of your video alive, even if the audience is watching in silence
The mark of a truly engaging video ad is somebody starting with the sound off, watching for a bit, and then turning the sound on to see how the ending of the video turns out. Assume that your audience will watch with the sound off, but plan for them to turn it on.
When planning a video ad campaign, it’s best to arrange for a variety in terms of the style, length, and content of the videos. Some ‘ads’ should look like organic content shot on an iPhone, while others may be more highly produced.
You’ll also want to vary the content,
The lifestyle videos to product reviews to initial unboxing. This allows you to appeal to a broader range of people and give you multiple ads for your retargeting campaigns.
Additionally, you’ll want to vary the video length as well. Some placements, such as the Facebook in-video feed, need 5 seconds. If you can master the short video format, you’ll open up many more placement opportunities that other brands probably aren’
